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Join the fight to end Alzheimer's and register your team today! The Alzheimer’s Association is inviting the Beach Cities Community to join the fight to end Alzheimer’s by participating in the Alzheimer’s Association Walk to End Alzheimer’s – Beach Cities on October 11, 2025, at Hermosa Beach Pier Plaza, 1 Pier Avenue, Hermosa Beach, CA 90254. Registration Opens at 9 a.m., the Ceremony begins at 10 a.m., and the Ribbon Cutting & Walk begins at 10:30 a.m. On Walk day, participants honor those affected by Alzheimer’s with the poignant Promise Garden ceremony — a mission-focused experience that signifies our solidarity in the fight against the disease. During the ceremony, walkers will carry flowers of various colors, each color representing their personal connection to the disease. More than 7 million Americans are living with Alzheimer's disease in the United States. Additionally, nearly 12 million family members and friends provide care to people living with Alzheimer’s and other dementias. In CA, there are more than 719,700 people living with the disease and 1,396,000 caregivers. To register and receive the latest updates on this year’s Walk to End Alzheimer’s, visit act.alz.org/beachcities